Last Updated: 30/11/2025
- The SMURPS Platform, including SMURPS ERP, SMURPS Mobile, SMURPS Hello, SMURPS Squire, SMURPS Compass, SMURPS Voise, SMURPS Analytics, SMURPS Autonobots, SMURPS Mini, and related modules (“Services”); and
- The SMURPS Website located at www.smurps.com (“Website”).
1. INFORMATION WE COLLECT
We collect information from both the Website and the Platform.
1.1 Information Collected Through the Website (www.smurps.com)
Contact form submissions (name, email, phone, company, message)
- Newsletter sign-ups
- Demo booking requests
- File download forms (brochures, guides)
- Website analytics data (IP, device, browser, pages visited)
- Cookies and tracking identifiers
- Advertising and campaign analytics
1.2 Information Collected Through the SMURPS Platform
Personal Information:
- Name, email, phone, user profile details
- Employee and customer information entered by your organisation
Business & Operational Data:
- Sales, inventory, purchasing, manufacturing, HR, finance
- Invoices, delivery notes, purchase orders, and similar documents
Device & Usage Data:
- Access logs, IP address, device identifiers
AI & Automation Data:
- Chatbot interactions (SMURPS Hello)
- Search queries (SMURPS Squire)
- Forecasting inputs & results (SMURPS Compass)
- Automation logs (Autonobots)
Integration Data:
- Microsoft 365 calendars
- WhatsApp integration messages (upon configuration)
- Uploaded invoices, documents
- API metadata
Cookies:
We use cookies to maintain sessions, track usage, and improve user experience.
2. HOW WE USE YOUR INFORMATION
2.1 Website Uses
- Responding to enquiries
- Sending newsletters & promotional materials
- Improving website experience and performance
- Running analytics and marketing campaigns
2.2 Platform Uses
- Authenticate users and manage access
- Operate business workflows and modules
- Provide AI-driven recommendations, forecasting, enrichment
- Improve system reliability and security
- Provide support, maintenance, onboarding, and training
We do NOT sell your personal data.
3. HOW WE SHARE YOUR INFORMATION
3.1 With Service Providers
- Hosting and cloud infrastructure
- AI model processors (e.g., OpenAI, Anthropic, Google)
- Email, analytics, and marketing tools
3.2 With Third-Party Integrations
When you enable integrations:
- Microsoft 365
- Accounting systems
- Payment gateways
3.3 Compliance & Security
We may share data when required by:
- Law or regulation
- Court order
- Security investigations
4. DATA RETENTION
- Website form submissions as long as necessary for business/legal purposes
- Platform data as required to support operational needs of your organisation
- Analytics data using standard retention periods
5. YOUR RIGHTS
Under PDPA, you may request:
- Access to your data
- Correction of inaccurate data
- Deletion (where legally allowed)
- Withdrawal of consent
- Restriction or objection to processing
- A copy of your data
Send requests to: smurps@smurps.com
6. DATA SECURITY
We apply strict security controls:
- Encryption at rest and in transit
- Role-based access control (RBAC)
- MFA (if enabled)
- Audit logs and monitoring
- Regular vulnerability assessments
7. INTERNATIONAL DATA TRANSFERS
Data may be transferred internationally with:
- Legal safeguards
- Data protection agreements
- Transfers only to countries with adequate protection
8. THIRD-PARTY LINKS
Our Website may contain external links. We are not responsible for their privacy practices.
9. CHILDREN'S PRIVACY
The Website and Platform are not directed at children under 16.
10. CHANGES TO THIS PRIVACY POLICY
Updates will be posted on www.smurps.com with a revised “Last Updated” date.